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Simone Mousset Digital Media Campaign 2024

We worked with Simone Mousset for her 2024 project The Great Chevalier Tour. This work was centred around the premise of creating a fictitious dance company called The Ballet National Folklorique du Luxemburg. To support the illusion of the project, we created a campaign that encompassed PR (including press and live stunts), website design and creation and social media planning and content creation. For the PR, highlights included creating an interview with the fictitious company’s artistic director in Run Riot and a  PR stunt where we placed actors at different points along millennium bridge to film/ take photos and ask for autographs from the artistic director and co-artistic director of the fictitious company which led to members of the public doing the same.